FIRELADY FUR and JACQUES WEI, in the development of their respective brands, have each integrated their understanding of diverse fashionism into every season's products and looks. Through this collaboration, we aim to create not just stylish urban fashion, but also a unique 'outlet of expression' formed through natural materials, diverse collisions, and innovative craftsmanship. We hope to offer modern women a way to pursue a lifestyle that is both refined and effortless, through versatile and creative ways of dressing.